(Question): Hi Bruce! Thanks for meeting with us. What is your main role at Ateco Automotive? How long have you been with the company?
(Question): What is your favorite beer and camp-cooked meal?
(Answer): Prefer Tooheys Draught, but happy with whatever’s going. Meals, no real favourites - all good!
(Question): What is the best part about your job at Ateco Automotive, and what is the hardest?
(Answer): Best, hearing from dealers/customers that are happy. Hardest, thankfully rarely, dealers/ customers that are never satisfied.
(Question): One of your own ‘drives’, is a great example of a 1960’s Mustang. I know hot-rods, and early Mustangs are something you have a real passion for. What other things are you interested in? (Sports, hobbies, music - anything?)
(Answer): Drag racing, cars and boats. Rugby union & league. Music that rocks, old and new.
(Question): No expense spared, what would be your 'dream' 4WD?
(Answer): Would be happy with a fully turned out '80 series turbo diesel.
(Question): What is the best off-road destination you have been to, and where else would you love to go?
(Answer): Cape York (been too). Fraser Island (love to go)
(Answer): Questionable quality in much of the really cheap product is reflected in the price. Warns quality and manufacturing standards are consistent. Warn has set these standards in the market that the others are trying to follow.
(Question): What decision factors are best kept in mind when it comes to selecting and purchasing a new electric self-recovery winch?
(Answer): Purchasing from a known, reputable supplier who understands your winch recovery requirements and can offer long term product support. As Warn has been distributed in Australia by Ateco for over 40 years, product support is a given.
(Question): What is your favourite Warn product?
(Answer): Warns 9.5 XDC
(Answer): National sales manager, going on 23 years employment with Ateco!
(Question): At 4WD1, we’ve always found doing business with you a first-class experience. You know your stuff. There’s never a hassle, and you could probably pull-down and rebuild a Warn winch blind-folded…. How did you first get involved with Ateco, as well as develop such an in-depth understanding of the products.
(Answer): Employed by Ateco back in 1988 to set up machinine shop facility to maunufacture 24,000lb truck winches for military contracts. My back ground as a fitter/toolmaker, with experience in transport hydraulics has made it easier for me to understand products and applications. Progressed from workshop, sales reprentative, into current management position.
(Question): Over the past decade, the Australia marketplace has seen boat-loads of cheap electric winches imported from China. From your experience, what (generally speaking) is the difference between much of the cheap Chinese product and the more expensive Warn winches?
warn winch has been in our family for years and has never let us down when we relied on you to get us or others out of any mess.
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